Your Software Is Thinking. That’ll Be Extra.
Software pricing is undergoing a fundamental shift. As AI transforms how software is delivered and consumed, companies are moving beyond traditional per-seat subscriptions towards usage-based credits, outcome-based pricing and hybrid models. Atlassian, Microsoft, GitHub and Salesforce are among those navigating this new landscape.
But charging for AI is only half the equation. Providers must balance predictable customer costs with the economics of delivering AI-powered services, while investors need to look beyond headline revenue growth to understand gross margins, customer adoption and the risk of existing subscription revenue being cannibalised. As AI pricing models evolve, proving that work has actually been completed — and that it generates sustainable profit — is becoming increasingly important.
Our latest article examines how AI is reshaping software monetisation, from customer support and enterprise SaaS to healthcare technology and outsourcing across Australia and Asia. It also outlines six key tests for investors assessing whether new pricing models can deliver lasting value. Download the PDF for the complete analysis and North Ridge Partners’ perspective on the future of software economics.