Putting the Band Back Together: When Digital Media Marries Online Marketplaces
For years, digital media sold attention, and marketplaces sold products. Now, these silos are collapsing. Our article explores how data and intent are blurring these lines, reshaping digital advertising and e-commerce, and creating both challenges and unprecedented opportunities, as exemplified by the recent Stuff and Trade Me deal in New Zealand.
We trace this 30-year evolution, from classifieds and search to the rise of Retail Media and strategic M&A in marketplaces. See how companies are leveraging acquisitions to create seamless user experiences and how the integration of media and commerce is becoming the new competitive edge.
The future of the digital economy lies in this convergence, offering a continuous narrative from attention to conversion. For a comprehensive understanding of this pivotal shift and its implications, download the full PDF version of our article.