July Tech Round-Up: Putting the Band Back Together: Digital Media and Marketplaces

Dear reader,

Digital media and digital marketplaces have spent 30 years competing over advertising budgets. That might be starting to change. This month we explain why, based on our recent experience in advising leading Kiwi media company Stuff on the sale of 50% of Stuff Digital to New Zealand’s favourite marketplace, Trade Me. 

Enjoy, from the team at North Ridge Partners. 

 

Original Thinking From North Ridge Partners

Digital media and marketplaces once operated in silos—one built for attention, the other for conversion. But in today’s outcome-driven, post-cookie world, they’re merging. Powered by first-party data and algorithmic precision, this convergence is reshaping the digital landscape. From Amazon’s blend of ecommerce, streaming, and advertising to the Stuff Digital–Trade Me fusion, the logic is clear: integrated platforms drive real outcomes. They compress the funnel, close the loop, and create a seamless path from awareness to action. For brands, it’s about lifetime value. For media, reinvention. For everyone else? A new blueprint for digital value creation. Click here to read our analysis.

 

Short of Time? Listen to the Podcast

Holly Headline and Jeff Betsos, our two AI podcasters, go to town on digital media and marketplaces. An easy 13-minute listen. 

 
 

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North Ridge Partners advises tech companies across the Asia Pacific on strategy, capital raising and M&A. We’re experienced dealmakers who have built and sold many tech companies. In partnership with GP Bullhound, we have 200 bankers in 17 global offices.

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