March Tech Round-Up: Live Commerce Examined: TikTok Takes Over in Southeast Asia

The Live Commerce battle for your wallet is on. And despite its well documented challenges in the USA, TikTok is taking over across Asia. Strap yourselves in for a wild ride as we examine the rocket ship-like trajectory of TikTok and Live Commerce.

Enjoy this month’s Tech Round-Up, from all of us at North Ridge Partners.

Original Thinking from North Ridge Partners

Live Commerce – purchasing from within a video played on a social app – is experiencing explosive growth, led by that phenomenally successful enfant terrible, TikTok. Firms like BCG believe “shoppertainment” could unlock a trillion in market value for brands.

Click here to read all about its explosive growth – and how TikTok seems to have cracked the code in Southeast Asia.

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Asia Pacific Tech News

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Tech Investment Banking Across Asia Pacific

North Ridge Partners advises tech companies across the Asia Pacific on strategy, capital raising and M&A. We’re experienced dealmakers who have built and sold many tech companies. In partnership with GP Bullhound, we have 200 bankers in 17 global offices.

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